The SS 2018 collection theme is “Gioground,” a term coined by tiny dinosaur. Whatʼs behind this is “nature,” not only as its simple meaning, but as a manifestation that we live in our own natural manner, or behave naturally, said Naomi Yamamoto. She designed items with attention to the best possible relaxation in wearersʼ everyday life. Use of natural materials is not the only way to represent nature. Naomi has selected materials best suited to each item, including synthetic fabrics and functional high-tech materials to create modern “neo-natural” clothes.
Category: 2018SS
DOKOKA KITANO-HOU 2018SS Collection
On October 20, 2017, DOKOKA KITANO-HOU exhibited its new S/S 2018 collection at a room in Shibuya TOC Building. This season’s theme is “lucent,” inspired by the sparkling lake surface, said the designer Mayu Kusuhara.
kaiki 2018SS Collection
On October 24, 2017, the brand kaiki exhibited its spring/summer 2018 collection at BLOCK HOUSE gallery in Harajuku, Tokyo.
YOHEI OHNO 2018SS Collection
On October 16, 2017, YOHEI OHNO unveiled its S/S 2018 collection at Amazon Fashion Week TOKYO. “Joy of creating,” says the designer Yohei Ohno, “is the theme of my creative process, which starts from the excitement I feel at material shops.”
tactor Spring/Summer 2018 Collection “inBETWEEN”
The fashion brand tactor’s second season collection for Spring/Summer 2018 was showcased at a joint exhibition titled “rooms experience” held on the 13th floor at Gotanda TOC Building in Tokyo from September 6 through 8, 2017.
