Japanese fashion brands – Lyuray

kaiki 2019SS Collection

In October 2018, kaiki held an exhibition and showcased its new Spring/Summer 2019 collection.

This season’s collection comes in a variety of colors. “I picked colors indicative of spring and summer,” commented the designer Iio. Diverse patterns are also used, many of which are common ones such as stripe, border, and check, representing the nature of the brand.

Of particular note to me in the collection is a dress with decorative belts around the collar and cuffs. Tucks are used on the chest in front and the shoulder blades in back to add some room. The thin lines over the tucks in the same color as the belts give beautiful balance to the overall look. It can be dressy attire alone while it is loose fit and comfortable.

The brand was recognized in the professional category of the 2018 Tokyo New Designer Fashion Grand Prix. Established by Onward Kashiyama Co., Ltd. in 1984, this fashion competition has been a gateway for many well-known designers. Starting this year, it offers business support for up to three years to designers selected based on creativity, originality, and business potential. On October 17, a joint show was held to showcase award-winning brands, which was the first opportunity for kaiki to present its brand in a fashion show. The brand is steadily gaining support of women. The winning of the award is expected to spur further growth of kaiki.

Brand: kaiki

Text by Keita Tokunaga / Translation by Lyuray